Newsletter #26 - Five Steps to Master Your Logistics During Peak Periods

Hello !

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The countdown to Black Friday and Christmas has begun ⏱️

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To ensure Peak Season success, I'm sharing 5 essential steps and actionable tips for flawless logistics to maximise your revenue and keep your customers delighted 🤶🏻

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1️. Anticipate your stocks to avoid losing any sales 📦

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November is now as important as December in terms of sales.

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Last year, Shopify sales set records and generated over $7.5 billion in revenue (+19% compared to 2021) just over the Black Friday and Cyber Monday weekend.

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To ensure you meet the demand, I recommend monitoring your stocks even more closely than usual.

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Evaluate your current inventory, make stock forecasts, and determine if you need to reorder products before the holidays and Black Friday.

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_{Bigblue Tips
No more random exports and incomprehensible Excel spreadsheets! Bigblue dashboards allow you to predict your stocks and sales at a glance!
Like Novexpert, use Bigblue dashboards to have a clear view of your sales, stocks, and save precious time.}

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2️. Make sure to eliminate unnecessary support tickets

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Brands see a surge in support tickets during Black Friday and the holiday season: +79% per week on average 🤯

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Of these, approximately 33% are related to delivery and logistics queries.

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The secret to eliminating them? Like Yade or Détective Box, offer real-time delivery tracking to your customers.

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This reduces uncertainties, soothes frustrations, and ensures a clear and reassuring shopping experience.

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_{Bigblue Tips
Bigblue's tracking emails have a +75% open rate and reduce negative reviews by -60%. Combine your tracking page with emails to build your customers' trust and increase your sales!}

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3️. Offer a green unboxing experience

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Good news for the planet: sustainable packaging is in demand!

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The global market for green packaging is expected to exceed $330 billion by 2030, and 34% of consumers are willing to pay more for ethical and sustainable products.

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I've listed several inspirations for eco-friendly shipping below ⬇️

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• Like Cōtelē Paris, opt for original (and ribbed) 100% craft packaging,

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• Limit prints on your packaging, for example, by using interior printing only, like Horace.

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• ‍Embrace transparency like Loom and display your values directly on your packaging

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• Imagine a second life for it, like Cabaïa, which writes "Cat's Spot" inside its packages. Clever

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_{Bigblue Green
At Bigblue, plastic is banned from our packaging, and the materials we use for our shipments are 100% recyclable.}

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4️. Embrace transparency in delivery

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Announcing incorrect or unattainable delivery dates during the holidays can be costly.

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In fact, if 22% of buyers on average abandon their carts due to long delays, 85% won't reorder after a single disappointing delivery experience.

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The conclusion is clear: honesty is the best policy from the start, especially during the holidays when consumer expectations are higher.

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For this, here are 3 simple yet effective tips to keep your customers informed and avoid misunderstandings:

• Display your delivery times in a visible banner on one or more pages of your website (you can use Sleeknote, for example).
• Mention them next to the "add to cart" button to ensure your customers make an informed decision.
• Remind the delivery date at the payment stage to avoid any confusion.

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_{Bigblue Tips
Like SmartWorkout, use Bigblue's Fast Tag to display the exact delivery date directly on your product page. As a bonus, SmartWorkout increases its product page conversion rate by +22% thanks to this feature! 🍒}

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5️. Adapt your return policy for the holidays

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In 2021, approximately 40% of European consumers purchased at least one Christmas gift during Black Friday.

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Offering a clear and flexible return procedure is a powerful conversion lever during the holiday season.

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Because if the customer knows they can easily return the item after Christmas, they are more likely to complete their purchase.

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Like CAVAL, consider extending your return deadlines for year-end sales (until January 15, for example) to generate more sales and reduce pressure on your support teams.

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_{Bigblue Tips
92% of buyers stated they would reorder if the return process was simple. Like CAVAL, provide an intuitive and personalized return portal to customers wishing to return their orders!}

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I hope you enjoyed this newsletter!

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See you soon,

Julie E-commerce Expert @ Bigblue